Three in Ten US Mobile Users Recall Seeing Mobile Ads

미국 핸드폰 사용자 10명중 3명은 모바일 광고에 반응하여 광고를 보기위해 다시 전화를 건다.

More than three in ten mobile users - some 78 million US consumers - saw or heard advertising on their mobile phones in the fourth quarter of 2007, according to a  study by Gfk/NOP Research conducted for mobile entertainment community Limbo. More than 250 million...

Ad Execs Pessimistic about Ad Budgets for Nearly All Media

광고 간부들은 거의 모든 미디어에 걸친 광고 예산에 대해 비관적이다.

Ad execs are on the whole pessimistic about increases of their ad budgets for various media - except online - according to an Advertiser Perceptions survey of advertisers and agency media-buying executives, writes MediaPost. The latest among twice-annual surveys found that expectations regarding broadcast media...

FSI Coupons Deliver 257 Billion Offers Worth $320B in Incentives in ‘07

FSI 쿠폰(신문 사이에 무료로 끼워넣은 광고쿠폰)은 작년 2570억건에 해당하고 인센티브 가치 3200억 달러에 해당하는 쿠폰을 제공했다.

More than 197 billion pages containing 257 billion consumer offers representing over $320 billion in consumer incentives were delivered through free-standing insert (FSI) coupons in Sunday newspapers during 2007, according to a new report. Average face value increased to a new record level of $1.26,...

Search Marketing Takes Lion’s Share of UK Online Ad Spend

검색 마케팅이 영국 온라인 광고 지출의 부분을 점령할 것

Marketers in the UK say search marketing is the most efficient way to generate leads - so it’s no wonder that search marketing accounts for the lion’s share of online ad spending compared with other formats, making up more than half (57%) of the online...

Use of Video-Sharing Sites Soars in US

미국에서 비디오 공유 사이트의 높은 이용 증가

Nearly half of internet users have visited video-sharing sites, such as YouTube, and typical daily traffic to such sites nearly doubled from the end of 2006 to the end of 2007, according to the Pew Internet and American Life Project. Among the findings (pdf) of...

Consumers Consider Sustainability When Picking CPG Brands

소비자들은 CPG brand를 선택할 때 지속성을 고려한다. *CPG Brands=Consumer Packed Goods 소비자 포장 상품(역자 주)

Approximately 50% of US consumers consider at least one sustainability factor in selecting consumer packaged goods items and choosing where to shop for those products, according to a survey conducted by Information Resources, Inc., reports Environmental Leader. The 22,000 US consumers surveyed were asked to...

Google Maps Gaining Fast on MapQuest

구글 맵이 빠르게 MapQuest를 추격하고 있다.

Though MapQuest remains the clear leader in map websites with a market share of half of US visits on Jan. 5, Google Maps has been on the ascent, receiving some 22% of US visits to Maps as of last week, according to Hitwise’s Heather Hopkins....

Consumer Electronics Sales to Jump 6.1% to $171B in 2008

2008년 소비자 가전 판매가 6.1%나 상승할 것.

The consumer electronics industry is projected to post a healthy 6.1% increase in shipment revenues in 2008, which are forecast to top $171 billion, according to the semi-annual industry forecast released by the Consumer Electronics Association (CEA). CEA also released its estimate of final shipment...

Blogs Influence Journalists, Nearly all Facets of News Coverage

Blogs are not only having an impact on the speed and availability of news but also influencing the tone and editorial direction of reporting, according to a survey of US journalists by Brodeur, a unit of Omnicom Group. “While only a small percentage of journalists...

Nielsen: Sony Pictures Reaches Two-Thirds of Young, High-Tech Consumers

닐슨리서치 : 소니 피쳐스는 하이테크 소비자인 2/3에 달하는 젊은이에게 다가간다.

Sony Pictures Television (SPT) content reaches nearly two out of every three young high-tech consumers in the US across its television and internet platforms, according to a new Nielsen study of electronics and technology consumers. Nielsen found that 64.6% of 18-34-year-old “technologists” - consumers who...

Halo 3 Fans Play Videogame around Their TV and Movie Schedules

헤일로3 팬들은 그들의 TV와 영화 상영시간을 할애하여 비디오 게임을 플레이한다.

The Conference Board Help-Wanted Advertising Index - a key measure of job offerings in major newspapers across America -dipped one point in November to 21, compared with 29 a year earlier, according to the Conference Board. In the previous three months, help-wanted advertising declined in...

Help-Wanted Advertising Index Dips Again

도움을 원하는 식의 광고 지수가 다시 내려갔다.

The Conference Board Help-Wanted Advertising Index - a key measure of job offerings in major newspapers across America -dipped one point in November to 21, compared with 29 a year earlier, according to the Conference Board. In the previous three months, help-wanted advertising declined in...

Blogs Influence Journalists, Nearly all Facets of News Coverage

블로그는 저널리스트들을 포함하여 뉴스 보도의 거의 모든 면에 영향을 끼친다.

Blogs are not only having an impact on the speed and availability of news but also influencing the tone and editorial direction of reporting, according to a survey of US journalists by Brodeur, a unit of Omnicom Group. “While only a small percentage of journalists...

Nielsen: Sony Pictures Reaches Two-Thirds of Young, High-Tech Consumers

닐슨리서치 : 소니 피쳐스는 하이테크 소비자인 2/3에 달하는 젊은이에게 다가간다.

Sony Pictures Television (SPT) content reaches nearly two out of every three young high-tech consumers in the US across its television and internet platforms, according to a new Nielsen study of electronics and technology consumers. Nielsen found that 64.6% of 18-34-year-old “technologists” - consumers who...

Halo 3 Fans Play Videogame around Their TV and Movie Schedules

헤일로3 팬들은 그들의 TV와 영화 상영시간을 할애하여 비디오 게임을 플레이한다.

The Conference Board Help-Wanted Advertising Index - a key measure of job offerings in major newspapers across America -dipped one point in November to 21, compared with 29 a year earlier, according to the Conference Board. In the previous three months, help-wanted advertising declined in...

Help-Wanted Advertising Index Dips Again

도움을 원하는 식의 광고 지수가 다시 내려갔다.

The Conference Board Help-Wanted Advertising Index - a key measure of job offerings in major newspapers across America -dipped one point in November to 21, compared with 29 a year earlier, according to the Conference Board. In the previous three months, help-wanted advertising declined in...

Blogs Influence Journalists, Nearly all Facets of News Coverage

블로그는 저널리스트들을 포함하여 뉴스 보도의 거의 모든 면에 영향을 끼친다.

Blogs are not only having an impact on the speed and availability of news but also influencing the tone and editorial direction of reporting, according to a survey of US journalists by Brodeur, a unit of Omnicom Group. “While only a small percentage of journalists...

Nielsen: Sony Pictures Reaches Two-Thirds of Young, High-Tech Consumers

닐슨리서치 : 소니 피쳐스는 하이테크 소비자인 2/3에 달하는 젊은이에게 다가간다.

Sony Pictures Television (SPT) content reaches nearly two out of every three young high-tech consumers in the US across its television and internet platforms, according to a new Nielsen study of electronics and technology consumers. Nielsen found that 64.6% of 18-34-year-old “technologists” - consumers who...

Halo 3 Fans Play Videogame around Their TV and Movie Schedules

헤일로3 팬들은 그들의 TV와 영화 상영시간을 할애하여 비디오 게임을 플레이한다.

The Conference Board Help-Wanted Advertising Index - a key measure of job offerings in major newspapers across America -dipped one point in November to 21, compared with 29 a year earlier, according to the Conference Board. In the previous three months, help-wanted advertising declined in...

Help-Wanted Advertising Index Dips Again

도움을 원하는 식의 광고 지수가 다시 내려갔다.

The Conference Board Help-Wanted Advertising Index - a key measure of job offerings in major newspapers across America -dipped one point in November to 21, compared with 29 a year earlier, according to the Conference Board. In the previous three months, help-wanted advertising declined in...

Blogs Influence Journalists, Nearly all Facets of News Coverage

Blogs are not only having an impact on the speed and availability of news but also influencing the tone and editorial direction of reporting, according to a survey of US journalists by Brodeur, a unit of Omnicom Group. “While only a small percentage of journalists...

Nielsen: Sony Pictures Reaches Two-Thirds of Young, High-Tech Consumers

닐슨리서치 : 소니 피쳐스는 하이테크 소비자인 2/3에 달하는 젊은이에게 다가간다.

Sony Pictures Television (SPT) content reaches nearly two out of every three young high-tech consumers in the US across its television and internet platforms, according to a new Nielsen study of electronics and technology consumers. Nielsen found that 64.6% of 18-34-year-old “technologists” - consumers who...

Halo 3 Fans Play Videogame around Their TV and Movie Schedules

헤일로3 팬들은 그들의 TV와 영화 상영시간을 할애하여 비디오 게임을 플레이한다.

The Conference Board Help-Wanted Advertising Index - a key measure of job offerings in major newspapers across America -dipped one point in November to 21, compared with 29 a year earlier, according to the Conference Board. In the previous three months, help-wanted advertising declined in...

Help-Wanted Advertising Index Dips Again

도움을 원하는 식의 광고 지수가 다시 내려갔다.

The Conference Board Help-Wanted Advertising Index - a key measure of job offerings in major newspapers across America -dipped one point in November to 21, compared with 29 a year earlier, according to the Conference Board. In the previous three months, help-wanted advertising declined in...

Americans Renew Love Affair with TV as Digital Mandate Looms

미국인들 디지털지령도구로서의  TV와 새로운 사랑에 빠지다

As the digital TV mandate begins to loom on the horizon, US consumer interest in flat panel televisions has exploded, while the demand for bulkier TV technologies such as rear projection and CRT continues to shrink, according to a new report. Some 77% of Americans...

Holiday E-commerce Postmortem: Record $29B in Sales, Up 19% from ‘06

연휴기간 전자상거래 해부 : 06년도와 비교하여 $290억 19% 상승.

Some $29.2 billion was spent online during the 2007 holiday season, a 19% gain versus the same period last year, according to comScore’s final update of e-commerce spending during the holiday season (Nov. 1 - Dec. 31). Monday, Dec. 10, was the heaviest online spending...

2007 Media M&A at Record Highs - 838 Deals Totaling $110B

2007년 미디어 M&A가 최고치 기록 - 838 건으로 총 $1100억

Led by the online media and marketing services sectors, M&A for the media and information industries reached record highs in 2007 with 838 transactions and nearly $110 billion in value for the year - up 32% and 79%, respectively, over 2006 levels, accordingn to the...

Travel Meta Search Poised to Take Off with Kayak, SideStep Merger

여행 메타 검색이 Kayak과 SideStep 합병으로 날아오르려한다.

The merger of the two largest meta search engines in the travel industry, Kayak.com and SideStep.com, announced in December, will likely create critical mass for the travel meta search, according to a thorough analysis by Compete of the usage levels and performance of the two...

TV Watchers More Engaged If Viewing Online, Engagement = Ad Receptivity

시청자들은 온라인으로 광고를 더 수용한다. Engagement = 광고 수용성

Consumers who watch TV online are more engaged than those who watch programs on TV sets, according to a cross-media study by Simmons, part of Experian Research Services, reports MediaPost. Moreover, there’s a high correlation between media engagement and ad receptivity. Viewers are 47% more engaged...

Ten Key Online Predictions for 2008

2008년 10개의 핵심 온라인 예측

eMarketer has issued predictions for 2008 in key online areas, including those related advertising, videos, social networks, e-commerce and entertainment, saying online advertising will ride out potential economic storms in the US - and YouTube will decide political elections. The 10 predictions for 2008 according...

‘Online at Work’ Audience a Prime Target for Advertisers

일터에서 온라인에 접속하는 사람들은 광고주들에게 황금 타겟이 되어가고 있다.

The internet allows advertisers to reach office workers, who spend significant chunks of their time online while at work, often engaging in personal tasks not related to their jobs, including shopping, according to recent research from Burst Media. Burst surveyed over 11,500 web users age...

Out-of-Home Video Ad Spend to Reach $2.25B in 2011

2011년까지 집 밖 비디오 광고 지출이 22억5천만에 이를 것

As digital, video and wireless technologies redefine the outdoor advertising sector over the next few years, outdoor will rank second only to internet advertising in ad spending growth, writes MediaBuyerPlanner, citing an eMarketer report. Out-of-home (OOH) video ad spending is forecast to total $2.25 billion...

2008 B2B Marketing Forecast: Rise in Budgets, Online Spending (Updated)

2008년도 B@B 마케팅 시장 예측

Most B2B marketers (some 60%) plan to increase their 2008 marketing budgets - but fully 79% plan to increase their online marketing budgets, according to BtoB magazine’s “2008 Marketing Priorities and Plans” study. BtoB’s previous survey (2006) had found that nearly 76% of marketers planned...

World’s Most Engaged and Influential Mostly Unhappy with Large Corporations

거대 기업들이 너무 많은 영향을 정부 결정에 미치고 그것에 대해 세계 대부분의 사람들은 부정적으로 생각한다.

Most of the world’s most-engaged citizens say large companies have too much influence on government decisions and want aggressive action against the activities and influence of national and multinational corporations, according to a new Ipsos survey. The poll of 22,000 people, covering 22 of the...

Online Advertised Job Vacancy Annual Growth Continues to Slow

온라인상으로 직장을 찾는 사람들의 매해 성장률이 천천히 성장하기 시작했다.

Online advertised vacancies in December were down 13% month-to-month due to seasonality, The Conference Board reported, while the year-on-year growth rate, at 6%, was the smallest annual increase since it first issued the data series, in May 2005, it said. In December there were 3,541,200...

DVR Use Not Having Huge Impact on Ratings

DVR 사용이 시청률에 큰 영향을 주지 않는다.

Despite the hubbub about DVR use, there’s hope for advertisers and time-sensitive ads, because viewers aren’t delaying the viewing of recorded programs, according to (pdf) a recent analysis of Nielsen data by Palisades MediaGroup. On average, more than half of all DVR primetime program playback is...

Holiday Online Retail Spending Up 19% YOY

연휴기간 온라인 소매 지출이 전년도에 비해 19% 증가

Nearly $28 billion has been spent online during the season-to-date - a 19% gain versus the corresponding days last year, according to a comScore update of holiday season e-commerce spending for the first 57 days of the 2007 holiday season (Nov. 1 - Dec. 27)....

Awareness of Environmental and Global Issues Affected Holiday Spending

환경적이고 세계적 이슈들의 인식이 연휴기간 지출에 영향을 미친다.

The planet’s wellbeing and global manufacturing issues increasingly figured into consumers’ spending decisions during the holiday season, according to the 2007 Annual National Shopping Behavior Survey by audit, tax and advisory firm KPMG LLC. Most holiday shoppers surveyed expressed a willingness to pay more for...

Internet Population’s Average Age Quickly Increasing in UK

영국 인터넷 인구의 평균연령이 빠르게 높아져

“Silver surfers” are claiming a bigger share of the online population at the expense of people under 25, according to (pdf) a Nielsen Online analysis of the age make-up of the UK internet population as well as the audiences of the 100 most popular brands...

Americans More Connected Online and Quite Ad-Tolerant

미국 온라인 접속자가 증가하고 있고 그로인해 조용히 온라인 광고가 관대해지고 있다.

Within the span of eight months, the use of online and mobile devices for entertainment has rocketed among online US consumers, according to the second edition of the “State of Media Democracy” new-media survey from Deloitte & Touche, reports Reuters. About 38% of consumers are...

Holiday Online Retail: Shopper Satisfaction Down in 2007

이번 홀리데이 시즌 온라인 소비자 만족도가 작년도에 비해 낮아짐

Customer satisfaction with online retail during the 2007 holiday season is down slightly from last year, according to the Holiday 2007 edition of the ForeSee Results Top 40 Online Retail Satisfaction Index. Aggregate satisfaction with the leading online retailers scored 74 on a 100-point scale,...

Shifts in Political Giving Toward Democrats among Top Voter Segments

최고 유권자들 사이의 민주당원 쪽으로서 정치자금의 이동

Eight of the ten demographic segments most likely to contribute to a US presidential campaign - including the most affluent, influential and well-educated voters - made a majority of their contributions to Democratic candidates in the first half of 2007, according to a recent Nielsen...

Marketers’ Top Brand Strategies in 2007 - and Resolutions for 2008

마케터의 브랜드 전략 그리고 2008년을 위한 결의

Marketers’ biggest regret of 2007 was not investing enough in understanding customers (noted by 28% of marketers surveyed), according to Next Level SMG’s first annual “Brand Strategy Trends Survey” of marketing executives. Execs also said new products or line extensions launched in 2007 would have...

Mobile Phone Remains a Casual Gaming Platform, Despite Tech Advances

기술의 진보에도 불구하고 캐주얼 게임 플랫폼으로 남아있는 핸드폰

Consumers still perceive mobile phones as casual gaming devices, despite recent efforts to introduce more advanced games and features to the platform, according to a Parks Associates report on mobile and portable gaming. Fewer than 10% of on-the-go internet gamers want to play core or console-centric...



Consumer Confidence Index Improves Moderately in December

12월, 소비자 신뢰 지수의 알맞은 향상

The Conference Board Consumer Confidence Index, which had been declining since the summer, posted a slight increase in December and now stands at 88.6 (1985=100), up from 87.8 in November. The Present Situation Index, however, decreased to 108.3 from 115.7 in November, while the Expectations...

Enterprise Spam at 90% of Email Volume, Attachment-based Spam Up

광고성 스팸메일이 이메일 용량의 90% 차지, 첨부파일 타입의 스팸 증가.

Spam continues to account for nearly 90% of the total email volume received by large enterprises, and attachment-based spam made a comeback, according to November data collected by Proofpoint, Inc. (via MediaPost). The Proofpoint Spam Index was at 88.17% in November, indicating again that nearly...